Andrea Rogers

The story of XTEND began with the dreams of a woman from the Midwest. She was a dancer and a dreamer. A woman who wanted to bring movement to the world, quite literally. So she did. Understanding what makes XTEND unique begins with understanding the origins of the brand. Andrea Rogers was never quite content remaining still. Her mother put her into dance classes at the age of 3 as a suggestion for her doctor due to her being born with inward curvature of both feet. Andrea started dancing and never looked back. She developed her lifelong love of movement and career as a professional dancer and choreographer (traveling the world with celebrity performers, dance companies, and most notably, principal dancer for Walt Disney World Co.). First introduced to Pilates for its therapeutic benefits, Rogers soon became a comprehensive classical certified Pilates trainer, and in an effort to offer her clients variety, fun and increase fitness benefits, she created her own innovative fusion of core dance and Pilates fundamentals. The response from her clients was fast and fierce--they loved it, and they wanted more. Her clients began to see incredible results and Andrea was back in her element – moving, creating, dancing and dreaming. The XTEND brand grew organically. Women connected with the moves and felt compelled to share them in their local communities. The movement was born and spread contagiously across the globe. XTEND programming is available in franchised and licensed live studio classes in 12 countries and is lead by over 1,000 certified instructors. Though the times have changed and barre has become a part of the fitness lexicon, the ethos of her brand remains the same. It’s a brand rooted in hard work, community, women supporting women and, of course, movements big and small. In 2019 Andrea decided to live out a life-long dream and made the move with her two girls to New York City. Yup, that’s right she moved by herself with two kids to the big apple where she knew few people and had no family – but she gathered the courage, followed her heart and it was one of the best moves she has ever made. In early 2020, Andrea decided to raise her own barre and launch her personal brand ALR – it’s a brand rooted in empowering women, building community, and creating movement in all areas of life.